We see advertising signboards everywhere! On the highway, in the LRT, even in the elevators! It will be rather hard to go throughout your day without seeing at least one form of advertising.
The act of advertising is art really, it takes into consideration the psychological aspects of the mind when they are built and put out. Overall, advertising campaigns are more complex than what we believe.
When it comes to the positioning of signboards for advertising, companies have to be very tactical when deciding where to place the signboards.
Their position needs to ensure full effectiveness when it is placed, it needs to be in areas where people will definitely see them and catch a glimpse of them.
That being said, here are some tips on how you can properly position your signboards.
In Areas of High-Traffic
It would be a great advantage if you could place a signboard in a place where there is a lot of people. But it’s not just the amount of people, it also what they may be doing at the time, for instance, are they waiting for a train? A bus? Are they just walking to a shopping mall? These are factors in which you must consider when designing an advert.
If you are placing it in a place where people are in transit, like buses or trains, you could perhaps place some on the wall. If most people are going down a hallway in one general direction, then be sure to place the ad in a way that they can see it.
If you were to place an ad to high up, it will only be a disadvantage for you as no one will be able to see it. When placing ads in public, you must ensure that it is at a proper height so that people will be able to glance at it without having to look up or down. A person with good vision can see and ad clearly from six to seven meters away.
The average shopper will take around five to seven seconds going that distance, so you have a five to seven-second window to get your message across for them! If the ad is positioned above the eye-level however, that window is reduced.
So remember to place at the ad at eye-level, making most of the time window you have to appeal to people who can see it. Although different people have different heights, you can estimate the average height of the general public and build on that estimate. Be sure to also follow set guidelines by governing bodies as well.
You must also take into account the angle of displays too if you need to use a display on the ceiling of buildings or transportation, ensure that you angle it downwards to people can easily see it.
Observe your surroundings
Your surroundings and its features also have an impact on the effectiveness of your ad. Make sure your ad is visible. Tactics like positioning it above other ads or away from clutter can help with this. People can be overwhelmed when there is a lot going on, so be sure that your add is placed in a clean space.
Adapt to your surroundings
Sometimes, our surroundings can work in or favour. So we must always look for the best way to take advantage of them. You can avoid making your ad an eyesore by integrating it into the surroundings, while still standing out.
Architectural features like walls and pillars can all be of advantage when it comes to signing placement.
Creativity is Key
Creativity is always appreciated, by getting creative, people can interact with your ad more, and it does wonders for marketing. Rather than stick to the simple ad poster, you can perhaps construct a unique installation. The picture above is a good example by Leica.
Those were some tips on sign placement for your signs and ads, so be sure to implement them the best you can when deciding an ad. But if you ever need help hen making a sign for your ad, you can always get in contact with a signage maker who can assist you in creating and placing ads.